Ashanti Naturals™

Ashanti Naturals is our own retail-ready brand, made for shelves rather than for formulators.

The range covers pure butters and oils in consumer sizes: creamy white and yellow shea from 3 oz to 28 oz, chunky shea in 5 oz and 10 oz, black soap bars and creamy black soap, chebe and styling hair care, and the Shea Souffle whipped line.

How it is priced. Almost everything is sold by the case, most commonly 12, 72 or 144 pieces. A 12-piece case of 3 oz creamy shea is $24.00, which is $2.00 a jar. Chunky white shea in 5 oz goes from $2.00 a jar at 12 pieces to $1.65 a jar at 144. Every product page shows both the case price and the per-unit price.

If you are opening a section rather than restocking one, the Ashanti Naturals Personal Care Starter Kit at $56 gives you an assortment to test before committing to full cases.

Orders start at $50. Free freight over $1,000, and mixed SKUs count.